In the US, three brands ruled 80% of the beer industry, so small craft breweries started to pop up in order to "make beer great again," so to speak. Craft beers began popping up in the UK for a different reason. In the 70's, beer became dull and out of style, so chancellor Gordon Brown gave a tax break for breweries under a certain size, thus promoting new craft breweries (The Rise and Rise of Craft Beer). These craft breweries began to take note from the American beer revolution and are now getting creative with their brewing.
I was especially excited for this field trip as I was starting to grow tired of drinking Heineken and Newcastle every night and was dying for a craft beer. I was starting to get homesick, and what better way to cure homesickness than a San Diego style pint of beer? Crate sits on a small river, surrounded by buildings covered in graffiti, which creates a chill and trendy vibe (remind you of anywhere?). Crate had a very "craft brewery" feel and created a relaxed, fun environment, much like San Diego breweries.
All in all, I have to say San Diego is still the winner of a competition between craft breweries, but Craft puts up a mighty fight. For being one of the first of its kind in London, Craft is absolutely incredible. Craft resembles the shift of the attitude towards beer
and I am excited to see what comes of it. Who knows, maybe within the next couple of years people will be flying in from all over the world for London beer week!
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